Madeline Fretz – Many people thought Sprout originated as a linear channel that launched on September 26, 2005. Well guess what? It actually originated on Comcast on-demand in April 2005. According to Sprout president Sandy Wax, launching the brand on-demand first was a good way to let it out.
Sprout On-demand offered 55 hours of programming in both English and Spanish.
Certain shows were put in a category called “Children’s Favorites” and eventually in their own categories.
The Sprout channel officially launched to the public in September that year. The “on-demand” idents designed by Primal Screen remained up until January 2006, when they were replaced by the linear channel’s idents, also designed by Primal Screen.
Parents and Kids Share Together 